Patrick Ta
Marketing Strategy
Patrick Ta Beauty was founded by the celebrity makeup artist Patrick Ta, He created this brand to make people feel confident in their skin like people made him feel especially his mom and sister. It was founded in 2019. His social media presence and collaborations with famous clients drive his brand's success, making him a notable name in the beauty industry. This brand is growing very fast and it's in a very competitive market. They have innovative product design and great formulation.
The goal of this campaign was to gain engagement on social platforms. To achieve this I had to do deep research on the brand’s social media posts.
Glossier
Global Brand Development Strategy
Developed a Global Brand Development Strategy for Glossier’s entry into the German market. This project involved creating a comprehensive marketing campaign and strategy, including an executive summary, in-depth research on brand history, consumer profiles, target audience insights, product assortment, buying plan, and a detailed marketing strategy with supporting assets. It demonstrated my ability to identify market potential, understand consumer needs, and craft impactful strategies for successful brand expansion.
Soul Cycle X Aesop
Collaborative Marketing Strategy
This campaign is about finding the balance, focusing on the customers, and giving them an experience. Aesop is known for its minimalist, high-quality skincare products focusing on natural ingredients. Their emphasis on holistic well-being and premium formulations aligns well with the Soul Cycle brand. Soul Cycle class unites movement with music for a cardio-forward cycling workout. The collaboration between Soul Cycle and Aesop would likely appeal to those seeking a holistic wellness approach, combining fitness with premium skincare.
I learned about the synergy that can be created when two brands with complementary values and target audiences join forces. The partnership emphasizes the importance of aligning brand values and focusing on customer experience. It was also important to focus on new rising social media platforms.
Visit Savannah
Advertising MockCampaign
The goal for this campaign was to attract the audience to savannah and showing them the city in a unique and perspective way, for this campaign we focused on woman that this city has specially woman owned business. We wanted to create a fun and unique campaign.
The project involved producing videos, captions, photos and designing graphics for the Visit Savannah social media account and we centered around our key message: Women Run Savannah.