Become who you are meant to be.

This advertising campaign was all about creating a unique perspective on the fragrance “Not Your Baby” . When buying a fragrance online, you can't smell it through the screen, so it's crucial to convey how the fragrance makes you feel. This project is one of my favorites because, with the team, we were able to capture empowerment and happiness, embracing the idea of being who you want to be through both picture and motion. We maintained a soft touch through the makeup, showing that a woman can be strong yet gentle.

It was important to me that the campaign aligned with the brand's ethos, and I believe we succeeded. A proud moment was when CEO Chris Lim saw the campaign and reacted positively. The theme, "Become Who You Want to Be," is both empowering and versatile, offering a strong narrative that can be visually and emotionally engaging. It invites the consumer to see the fragrance as more than just a scent—it becomes a tool for self-transformation, especially for consumers increasingly looking for products that reflect their personal identity.

This project also allowed me to demonstrate my skills in Photoshop and Illustrator, which are crucial when creating digital projects.