Joyce Gazal Alkabes

To me, beauty isn’t about rules — it’s about feeling at home in your own skin. I create joyful, soulful projects that lift you up and celebrate the magic that’s already there.

  • DS&DURGA Concept Store

    DS&DURGA Concept Store

  • PHLUR Mock Campaign

    PHLUR Mock Campaign

  • Carolina Herrera

    Carolina Herrera More Than A Good Girl

  • Glossier Germany

    Glossier Germany

  • Charlotte Tilbury Re-Design

    Charlotte Tilbury Re-Design

  • Allure: Pulse

    Allure: Pulse

Works

About Me….

  • I enjoy creating marketing campaigns, but I also love exploring different sides of the beauty world. Whether it's product development, branding, or storytelling, I’m all about bringing beautiful ideas to life with intention and joy

  • I studied at the Savannah College of Art and Design (aka SCAD), where I earned my degree in Business of Beauty and Fragrance. I like to describe it as learning everything from designing the product to selling it — the creative side and the numbers. We learned it all.

  • Because beauty makes people feel something — and I want to be part of the shift that brings joy back into that experience. Everyone has their own beauty journey, and I love being part of that process of self-discovery.

  • I’m inspired by softness, confidence, and real moments of joy — the kind you feel when you’re fully yourself. The people around me and real-life experiences that spark connection fuel my creativity. And of course, the classics — nature, texture, scent, and color — all shape the way I think about beauty.